Land in a new market with brand, buzz and pipeline
We build your presence in a market and turn it into demand with founder-led events, PR, thought leadership and campaigns that get you in front of the right people.
A great product no one’s heard of doesn’t sell. Let’s get you out there.
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Companies engage Think & Grow for In-Market Activation because…
You want to enter a new market, but you’ve got no presence or credibility. We’ll change that.
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What is In-Market Activation?
In-Market Activation builds your brand and demand in a market you’re entering or growing in. We run the launch and the engine behind it, with founder-led roadshows and events, PR and media, thought leadership, localised content and campaigns, so the right buyers, partners and investors know who you are, and that awareness turns into pipeline. It’s the execution that brings a GTM strategy to life.
The difference is the network and the credibility. We’re operators who can open the right rooms in-market (the founders, partners, buyers and media who matter). And because In-Market Activation sits inside our full Growth Stack, the activation is based on your Market Intelligence and Strategic Accounts, so it directly targets buyer profiles and buyer signals with the right positioning to engage them.
What you get with In-Market Activation
A tailored programme that’s designed to help you succeed in building presence, trust, and credibility in a new market. Depending on your market and stage, it’s built from a menu of components:
Case studies
A launch the market showed up to
Entering Australia without a local brand, Stripe needed the market to know it had arrived. We ran a founder roadshow and vertical events across Sydney and Melbourne, bringing together the customers, VCs and industry leaders that mattered and secured revenue across key verticals.
From unknown to 86 customers in six months
Compete arrived in ANZ with no local presence. We ran founder-led roadshows across three cities and built the demand engine behind them, resulting in 1,000+ ecosystem connections and 86+ customers in six months.
Building brand in a new market
Post-demerger, Worldpay needed to strengthen its presence in Australia. We built the PR and advertising strategy, localised the flagship Global Payments Report, secured thought-leadership articles and media placements, and sponsored Intersekt to drive tens of thousands of impressions and a significant lift in inbound leads.
A founder launch that got noticed
To announce GoCardless in ANZ, we ran a founder roadshow across Sydney and Melbourne, introduced the team to local SaaS founders and the VC community, and secured coverage in a leading Australian newspaper to coincide with the founder’s arrival.
Why Think & Grow
Brand awareness and in-market activation only works if you can reach the people who matter. We’ve spent over a decade building relationships across global tech ecosystems so we can put your brand and your leadership team in the right rooms.
And because In-Market Activation sits inside our full Growth Stack, your market intelligence tells us who to reach and how to reach them, your target-account list tells us who to prioritise, making the campaigns and events primed to generate pipeline, not just awareness.
Global network and presence
Our team operates around the world with a curated global network.
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Genuinely customised delivery
Engagements are built around your company, goals, and team, not a generic template.
End-to-end Growth Services
Growth, People, and Technology services under one roof, delivered by one team.
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AI with commercial context
Every automation decision ties to revenue, your people, and risk-aversion.
Our team hasn’t just studied growth, they’ve done it.
Our world-class, global team includes experienced operators and practitioners, not career consultants. They’ve built, scaled, and operated inside the most successful companies in the world.
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Want your new market to know you’ve arrived?
Let's build the buzz and the pipeline.
Your Growth Centre of Gravity
In-Market Activation is one of the services inside the Growth pathway. Customers often come from, or pair it with:
Market Intelligence to aim the activation at the right market and buyers
Strategic Target Accounts to focus events and campaigns on the accounts worth winning
Embedded Operators to put experienced hands on the ground to run it
Programs
A defined entry point
Facilitated workshops for a structured, high-value engagement about your business
Growth Services
Support for expansion and scaling
GTM and market intelligence for ambitious companies scaling into new markets and phases.
People Services
Design your org for its next phase
Executive Search, Capability Review, and Organisational Design for scaling companies.
AI Services
Level up operational infrastructure
AI and digital transformation that’s grounded in commercial context, not just technical delivery.
Frequently asked questions
In-market activation is the work of building brand awareness and demand in a specific market through founder-led events, PR, thought leadership, localised content and campaigns, so the right buyers, partners and investors know who you are and that awareness converts into pipeline. It’s the execution layer of a GTM strategy.
When you’re launching into a new market, or you’ve entered one but aren’t known there yet and you need brand, credibility and early pipeline built quickly, with a founder or exec who doesn’t yet have the local network.
Founder roadshows and events, executive roundtables and dinners, PR and media, thought leadership and content, localised messaging and collateral, brand positioning, demand-generation campaigns, and speaking or sponsorship opportunities, all scoped to your market and stage.
An agency runs campaigns from the outside. We’re operators with the network and local credibility to open the right rooms, and the activation is tied to your GTM strategy, aimed by market intelligence and target accounts, and built to create pipeline, not just impressions.
Against the outcomes that matter: the right people in the room, media and thought-leadership coverage, ecosystem connections, and ultimately early pipeline and customers, as with the launches we’ve run for clients entering ANZ and beyond.
Book a call. We’ll talk through the market you’re launching in and what “known” needs to look like, and scope the right activation.
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