The Challenge
VTS was looking for structured, partner-led GTM support to enter the US market, it needed to include validation, co-sell, or market credibility, and a scalable framework to apply to existing target-account mapping efforts.
Where Think & Grow Came In
- Partner Landscape Assessment – assessed ecosystem partners in the US alongside a summary of partner and customer attractiveness.
- Strategic Account & Partner GTM planning – developed a customer-evaluation framework, prioritised target accounts, and built GTM playbooks for the top 5 accounts, designed as repeatable templates to clone across similar accounts.
We were really impressed with the Partner Strategy and Customer Evaluation Framework. Think & Grow quickly got to the heart of the opportunities we have with Diverge despite the complexity and nuance of our target markets. Their approach to segmenting our target accounts really opened our eyes. — Dean Van Gerrevink, General Manager, Diverge
About Vector Technology Solutions (VTS)
VTS has developed Diverge, a next-generation energy-data platform that breaks down data silos and unlocks access to energy data, enabling insights and analytics vital to meeting new energy challenges.
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Partnership Landscape
Partnership Landscape maps the partner ecosystem around your GTM and tells you which partners will have the impact and lead you to success. We assess your existing and potential partners, including their strategic alignment, then map the landscape by market and deployment model, and match the priority partners to your target accounts.
Strategic Target Accounts
We turn your ideal customer profile into a living, prioritised list of the specific companies worth pursuing. Scored by fit, intent and winnability, not instinct or assumption. For each tier, you get the intelligence to approach them well: who the buyers are, what's changing in their world, where you fit, and which partner can open the door.
