Worldpay

The Challenge: Targeting new verticals to accelerate growth

Heading into 2024, Worldpay was beginning to separate from their parent company, FIS Global, prompting Worldpay to reshape their global brand and priorities as a standalone entity. As the world’s largest acquirer, Worldpay already had a significant market share of the Australian payments landscape, but were looking for a way to relaunch their brand in Australia and accelerate their growth. 

Worldpay came to Think & Grow to deliver these objectives as part of a GTM strategy we proposed, including brand awareness, lead generation and content localisation. 

The Strategy

Think & Grow begins each GTM project with a market insights report, outlining buyer profiles, signals, and behaviour. This provides insight on how customers value the product and whether the current sales initiatives are aligned with the value proposition and broader strategic objectives of the business. 

The outcomes from these insights drive recommendations on how to position the brand in-market and through which initiatives for the remainder of the project.  

These initiatives included: 

• Industry-hosted and Worldpay-hosted events – A series of events to embed Worldpay into the Australian Financial Services and wider payments ecosystem through speaking opportunities, industry dinners and direct introductions to industry leaders. 
• Content Localisation – reformatting, copywriting, and redesigning Worldpay’s marquee global thought leadership report, The Global Payments Report 2024, for the Australian audience, along with all of their sales collateral. 
• Branding and PR activities – we positioned Worldpay as payment leaders across multiple industries in the Australian market through a series of digital campaigns through trade and industry media platforms. 

Highlight: Events

Think & Grow organised a variety of strategic events for Worldpay to co-host and attend. This has a dual purpose–to grow the network of friends, partners and customers whilst also showcasing their expertise and leadership to the community. 

• Intersekt 2024 – Sponsorship, including securing topical panel discussion speaking opportunity on the true Cost of Neglecting Payment Optimisation and co-hosting the marquee event, the International Delegation Dinner.
• Networking opportunities – Hosting breakfast and riverside drinks with industry leaders for lead generation in both Sydney and Melbourne.

The Results: A warmed audience for inbound leads and brand awareness

Through our GTM efforts, Worldpay’s achievements included: 

✔ Effective messaging tailored to buyer personas and the Australian market.
✔ PR and advertising that generated tens of thousands of impressions.
✔ A strong increase in inbound leads. 

"Think & Growʼs six-month GTM engagement was instrumental in strengthening Worldpayʼs presence in Australia post-demerger. Their expertise in content localisation, market insights, and lead generation helped us refine our messaging and engage key fintech and payments decision-makers. 

By localising our Global Payments Report 2024, updating sales collateral, and securing high-impact events like Intersekt 2024, they significantly boosted our brand awareness. Their PR and advertising efforts also drove tens of thousands of impressions, leading to a strong uplift in inbound leads. 

Think & Grow are a highly valuable partner for any organisation looking to scale in new markets." –Paul Koopmans, VP of Australia & New Zealand

About Worldpay 

Worldpay powers businesses of all sizes to make, take and manage payments. They are a global leader in financial technology with unique capabilities to power omni-commerce. Whether online, in store or mobile, you’ll find Worldpay at the heart of great commerce experience in 146 countries and across 135 currencies. They help customers become more efficient, secure and successful in their endeavours. 

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